Personalized Consulting

We develop complex research tasks in all sectors of the Cuban economy in order to help you identify, develop and implement winning strategies and take advantage over competitors, from our knowledge and experience.

The company offers consulting services in response to the needs and requirements of clients.  The cost of these services is billed to clients on an hourly or project basis, depending on complexity, scope and magnitude.

In providing such services, our team of consultants uses the most modern marketing techniques and tools, among them:

  1. Field research using representative samples.
  2. Group interviews
  3. In-depth interviews
  4. Observing Guides
  5. Statistical analysis
  6. Marketing plans
  7. Benchmarking
  8. Feasbility studies
  9. Market analysis to evaluate business and investment opportunities
  10. Other

The Havana Consulting Group permanently studies the Cuban market, the behavior of consumers and the performance of leading firms and their competitors in each of the sectors of the Cuban market.  Our company provides information and prepares reports about the following aspects of the market:

Consumption
  1. Consumption patterns of the population.
  2. Positioning of brands in consumers' preferences
  3. Geographic distribution of consumption.
  4. Purchasing power of the Cuban population
  5. Value of the purchasing power in hard currency (USD) of the Cuban population.
  6. Structure of the purchasing power in hard currency of the Cuban population.
  7. Composition of the purchasing power in hard currency of the Cuban population.
  8. Geographic distribution of the purchasing power in hard currency of the Cuban population.
  9. Value of the purchasing power in Cuban pesos (CUP) of the Cuban population.
  10. Geographic distribution of the purchasing power in Cuban pesos of the Cuban population.
Flow of remittances sent to the island
  1. Value of the flow of remittances sent to Cuba annually from 1993 to the present.
  2. Structure of the flow of remittances sent by province.
  3. Structure of the flow of remittances sent by municipality.
Income of the Cuban population received from other sources
  1. Value of annual income in hard currency received by the Cuban population from 1993 until the present from other sources.
  2. Structure of income in hard currency received by the Cuban population from other sources by province.
  3. Structure of income in hard currency received by the Cuban population from other sources by municipality.
Distribution of retail commerce
  1. Main competitors.
  2. Geographic distribution by province and municipality.
  3. Geographic distribution by brand.
Tourism sector
  1. Analysis of the Cuban tourism market.
  2. Geographic distribution.
  3. Principal competitors.
  4. Hotels, by category.
  5. Lodging capacity by category, geographic regions and tourism poles.
  6. Monitoring of principal sources of tourists, by regions and countries.
  7. Monitoring of the main tourism destinations in the island, by geographic regions and tourism poles.
  8. Business opportunities by geographic regions and tourism poles.
Identification of business opportunities and market niches
  1. Retail trade sector.
  2. Tourism sector.
  3. Automotive sector.
  4. Remittances sector.
  5. Financial sector.
  6. Food sector.
  7. Energy sector.
  8. Real estate sector.
  9. Services sector.
  10. Small and medium-size business sector.
  11. Transportation sector.
  12. Productive sector.
  13. Technology sector.
  14. Telecommunications sector.
  15. Investment sector.
  16. Biotechnology sector.
  17. Health sector.
  18. Others.
Identification of opportunities for importing goods and services from foreign brands and exporting Cuban brands.