President & CEO of HAVANA CONSULTING GROUP (THCG and Tech, LLC), a Miami-based consulting firm specializing in provides high value information and business intelligence analysis about the Cuban market. The company also specializes in offering consulting about the remittance business in Latin America.

Recognized for his unique insights into the dynamics of the Cuban market and economy, Mr. Morales has produced dozens of related research papers and written over 150 articles on various sectors of the Cuban economy, including remittances, the market for mobile phones, real estate opportunities, tourism, logistics and transportation, health care services and biotechnology, agriculture, food industry, retail opportunities, sugar industry, exports of rum and cigars, and Cuba’s growing opportunities for entrepreneurs (known in Cuba as cuentapropismo).  He has also conducted several studies on the Cuban economic model, including studies on Cuba’s internal economic consumption in various sectors (both at the state and non-state levels). Morales has also carried out consulting work related to the remittance business in Latin America. Among its most notable clients in this sector are Western Union, Sigue Corporation, Moneygram, Internmex, etc.

Mr. Morales is the author of two books: “Cuba: A Silent Transition to Capitalism?” (2009) and “Marketing without Advertising: Brand Preference and Consumer Choice in Cuba,” Routledge Advances in Management and Business Studies, 2011.