Mision & Vision

MISSION

To help our clients in understanding the Cuban market and Cuban consumers in all their dimensions to enable positioning of their brands favorably vis-a-vis competitors.

VISION

To be the leader among consulting firms specializing in the Cuban market, supported by technology, experience and the prestige of our consultants; guarantee the satisfaction of our clients through innovative products that respond to the realities of contemporary Cuba that are out of the reach of our competitors.

PHILOSOPHY

We are a Consulting Group composed of greatly experienced specialists and professionals, supported by innovative technologies and focused on developments in the Cuban maket and the needs and objectives of our clients. Our philosophy is based on a combination of strengths and principles.

PEOPLE

Our team of consultants is our strength. We work only with highly educated and qualified individuals associated with well-known universities in America and Europe. We provide our clients with the highest level of attention and dedication to their needs.

TECHNOLOGY

We use state-of-the-art technologies to analyze markets and make projections for different scenarios. We continuously update and augment our extensive proprietary data base. Our online information and analysis tools can satisfy the needs of a wide range of clients, from a tourist to the most demanding executive from a successful company. Not only do we allow clients access to our system from your personal computer, but you can also do so from your cellular telephone. Technology allows us to be with you wherever you are.

HONESTY

Our business model is transparent. We inform our clients about our capabilities and products prior to their making a commitment to our company. We make every effort to assist our clients in reaching their objectives in short, medium and long term. We are there to support our clients, and will do so as far as you want us to go.

RELIABILITY

We meet and exceed each of our objectives and promises. We do not take commitments lightly. Our priority is the success of our clients with as low a level of risk as possible. Our clients are part of our company, and together we will build a lasting relationship.

QUALITY

High quality of services is a basic principle of our consulting practice. We conduct all of our projects using the most advanced marketing tools in order to be able to deliver solid, timely, and effective solutions.